Help- I give you less. (2)

Help knows the consumers don't want to get too many drugs.
They open the selections for their products.
You can take some pills out from the combinations.

They also give some interesting advises on their Web site.
For example, "I never been kissed." or "I'm involved in a gang."
The Website makes people have fun when they stay on it.

The package design keeps the same style of their Website.
It is funny and clean.
The brand builds the unique relationship with the consumers,
so the users won't only think they are a drug company, but a personality style.

Help- I give you less. (1)

Your consumers don't want "more."

"Help" is a pharmaceutical company.

This company try to play the different game in the marketing space.

The packages and every products' names are different tone than other similar products.

For example, the new one leased "I've cut myself & I want to save a life."

There is a band-aid inside, 

but it is not only a band-aid, 

this band-aid can collect your blood information.

If you send it back to the band-aid with your blood,

(use the envelope and fill information form with the product)

you can really save someone.

The secrets of our food

Imaging the food you eat are all genetically modified 

and you can’t get away with it. 

Will you surprise with that? 

According to report, 

In United State, 

soybeans and corns are the most common and the basic use in genetically modified industry, which soybean is 93% and corns is 86%,

and most of the GM food comes from company “Monsanto.” 

In Western of Europe, 

80% of the corn seeds are owned by six companies. 

Monsanto is the second largest one within them. 

Moreover, Monsanto controls 70% of seeds in over the world.

Monsanto’s headquarter is in Missouri, 

where contains nearly 22,000 employees, 

and it monopolizes 90% of genetically modified seeds in the industry.

In 2001,

Monsanto spent 83% of total R&D budget, $550,000,000, into seeds biotechnology, 

which only 29% in the average. 

In 2008, 

their efforts bring them the revenue of $11,400,000,000 

and net income of $2,000,000,000.

Monsanto customizes seeds to fit into different weather conditions over the world. 

With these seeds, corps has better looking than ever, 

and more quantity than it used to be. 

However, 
lands will fit seeds which only made in Monsanto and farmers can use their fertilizer and pesticide ever after. 

On the other hand, an England report shows that GM food may dangers people’s health in the long term, which make me concerned is there a place that I can buy non-genetically modified food.

Henry Alfred Kissinger said 

“control oil and you control nations; 

control food and you control people; 

control money and you control the world.” 

In my opinion, 

GM food will become a big issue soon since it is conflicting with the current trends of “health and green”. 

Besides, along with the expansion of GM industry, 

it will affect the labor price and change country’s relationship over the world.

The "new" products

When we use the word "new" to be our product name, 
the main purpose is to develop a new market area. 
It is broadly way to use in the R&D development. 

However, 
it is risky to use the word "new". 
The famous example is New Coke. In 1985, 
to open a new market and get rid of their competition Pepsi, 
Coke Cola presented "New Coke." 

They are not only using the new package, but also "brand new" the flavor as well. 

However, due to the failure of New Coke, 
Coke Cola is not only losing their No1 reputation in the market, 
but Also opening the war within the market. 

Til now, 28 years later, 
New Ipad released. 
How to avoid the same situation happen again, 
it depends on Apple how to define the difference between their existed items and this new item.

Undone work?

There are a kind of mental disease called "Schizophrenia."


Some medical theories said the patients were pressured by the society, 
so they only can escape inside their mind. 
The different person appear.

Sometimes artists need to present their inside personality.
A graffiti art master, Tilt, described the divided personalities in his work.
In Au Vieux Panier, a hotel at Marseille, France, repaint one of their room as the picture, 
and named "Panic Room."

Even the formal business hotel can add street style color.
The combination with two or multiple different culture seems like a good choice in this multiple culture society.

No mercy?

How to judge the ability of a person?

There are some many points of view from everyone.

It is a kind of analysis called "360 degree feedback" which told us your friends are just like mirrors to reflect you. 

There is no leadership, only the affecter. 

Trust men and they will be true to you.  

Is patriotism the best policy?

A year ago, 
one of my friend posted a comment on my Facebook,
"Buy Lativ's clothes, 
they really support the Taiwanese clothes industry."


This brand told consumers 
that they are M.I.T.(Made in Taiwan) company.
Many consumers really buy it,
so they got 40 months salaries bouns last year.


Last week, 
this company claimed 


We need to move our manufactories to South-east Asia.  
Therefore, please think twice if you want to buy the M.I.T. clothes.

If you are unhappy, don't buy it!

PS. The last sentence was shown in this article, but now they take it off.


Many people are angry at the Lativ
who abandons their principle.


There is a line between business and politics; 
an invisible line for the business moral issue. 
Can marketing(advertising) strategy play with the patriotism?


The HTC cellphone has the same issue with their products.
Many Taiwanese bought their cell phone because it's M.I.T..
However, they claimed they are Chinese company...
................
OK, OK, let's skip this BIG political problem.


If you are a businessman or Advertising planner, don't play the patriotism emotion.
The patriotism is like fire. 
it's warm, 
bright, 
and DANGEROUS.