Help- I give you less. (1)

Your consumers don't want "more."

"Help" is a pharmaceutical company.

This company try to play the different game in the marketing space.

The packages and every products' names are different tone than other similar products.

For example, the new one leased "I've cut myself & I want to save a life."

There is a band-aid inside, 

but it is not only a band-aid, 

this band-aid can collect your blood information.

If you send it back to the band-aid with your blood,

(use the envelope and fill information form with the product)

you can really save someone.