2012年3月28日 星期三

Help- I give you less. (1)

Your consumers don't want "more."


"Help" is a pharmaceutical company.
This company try to play the different game in the marketing space.

The packages and every products' names are different tone than other similar products.
For example, the new one leased "I've cut myself & I want to save a life."
There is a band-aid inside, 
but it is not only a band-aid, 
this band-aid can collect your blood information.

If you send it back to the band-aid with your blood,
(use the envelope and fill information form with the product)
you can really save someone.

2012年3月13日 星期二

The secrets of our food


Imaging the food you eat are all genetically modified 
and you can’t get away with it. 
Will you surprise with that? 

According to report, 
In United State, 
soybeans and corns are the most common and the basic use in genetically modified industry, which soybean is 93% and corns is 86%,
and most of the GM food comes from company “Monsanto.” 

In Western of Europe, 
80% of the corn seeds are owned by six companies. 
Monsanto is the second largest one within them. 
Moreover, Monsanto controls 70% of seeds in over the world.

Monsanto’s headquarter is in Missouri, 
where contains nearly 22,000 employees, 
and it monopolizes 90% of genetically modified seeds in the industry.

In 2001,
Monsanto spent 83% of total R&D budget, $550,000,000, into seeds biotechnology, 
which only 29% in the average. 

In 2008, 
their efforts bring them the revenue of $11,400,000,000 
and net income of $2,000,000,000.

Monsanto customizes seeds to fit into different weather conditions over the world. 
With these seeds, corps has better looking than ever, 
and more quantity than it used to be. 

However, 
lands will fit seeds which only made in Monsanto and farmers can use their fertilizer and pesticide ever after. 

On the other hand, an England report shows that GM food may dangers people’s health in the long term, which make me concerned is there a place that I can buy non-genetically modified food.

Henry Alfred Kissinger said 
“control oil and you control nations; 
control food and you control people; 
control money and you control the world.” 

In my opinion, 
GM food will become a big issue soon since it is conflicting with the current trends of “health and green”. 
Besides, along with the expansion of GM industry, 
it will affect the labor price and change country’s relationship over the world.

2012年3月7日 星期三

The "new" products

When we use the word "new" to be our product name, 
the main purpose is to develop a new market area. 
It is broadly way to use in the R&D development. 

However, 

it is risky to use the word "new". 
The famous example is New Coke. In 1985, 
to open a new market and get rid of their competition Pepsi, 
Coke Cola presented "New Coke." 
They are not only using the new package, but also "brand new" the flavor as well. 

However, due to the failure of New Coke, 

Coke Cola is not only losing their No1 reputation in the market, 
but Also opening the war within the market. 




Til now, 28 years later, 
New Ipad released. 
How to avoid the same situation happen again, 
it depends on Apple how to define the difference between their existed items and this new item.